Should I feel less American if I don’t get an iphone? Amongst the leading news stories yesterday was the fervor over the new Apple iphone; Is it # 4S or 5A, or quantum 7? I can’t keep up; It is all so exciting.
How did the lines between commerce and news blur so much? Does Apple even have to advertise? What a racket this is! I bet the marketing department is all on holiday texting each other from beach chair to tiki bar on what a coup it was becoming an Apple exec.
All that Apple has to do is send out an email blast and let the world know they are making a new product and the story-starved news outlets glom on to the latest product release. I saw one reporter practically begging a store employee to “tell her more” on the day of the big announcement.
The two consistent things I heard and read about this new, I-can’t-live-without-device included, it’s size (thinner than the other one…and isn’t thinner always better?), and I can use it when I go to Croatia and call home.
What has happened to solid journalism is a story for another day, but right now, come to think of it, I may need that Croatia app. I hope they have beach chairs and tiki bars there.
What’s your iphone story?